For Brands, Agencies & Advertising Teams
Music for advertising. A creative and wildly diverse multitude of music tracks that will speak to your audience in a clear voice.
TV spots, pre-roll, social cutdowns, OOH activations, branded content, and the in-store loop nobody planned for — every track master and publishing cleared at the source, broadcast-safe, and licensed to the scope the campaign actually runs.
Networks and brands that license our music.
How licensing works
Three steps. Clean, clear and simple.
- Step —01
Browse
Search the catalog by style, mood, use, instrumentation, tempo and duration or use Jessica, our AI music supervisor for assistance. Preview the results in seconds.
- Step —02
License
Direct purchase and download include nearly all licensing you will need, with the exception being in-theatre film release. Subscription-based licensing is covered by an annual blanket license.
- Step —03
Use
After payment is received for direct purchase or subscription purchase, you will have the appropriate licensing documentation in hand. You are clear to sync the music with your production.
How the library works for you
Nearly every title, ready for the scene.
Nearly every title in the catalog works the same way, built so the version you need already exists.
- 01
The full theme, plus alternates
Each title includes a theme version with all the instrumentation, and usually alternate versions with less instrumentation for quieter moments in the scene.
- 02
Broadcast lengths, included
Most titles include edits at common broadcast lengths of 60, 30, 15, and stingers, plus versions separated by sections or parts.
- 03
One standard license
The standard license covers nearly every use. The only exception is theatrical release, which requires an additional license. Contact us with a request for quote and we will respond quickly with a license that meets your requirements.
What the license covers
Music made for the way modern advertising actually works.
- 01
Broadcast and Digital Cleared at Source
Master and publishing cleared in one paper — the standard networks, streamers, and platform ad systems actually require. Claims, when they appear on platform systems, resolve to your license quickly through the platform's claim-resolution flow.
- 02
All the Spot Durations You Need
Sixty, thirty, fifteen, and six-second edits with full theme and alternative mixes. Foreground or background.
- 03
A Deep Catalog, Cleared at the Source
Sixty thousand tracks across every genre, mood, and use — cinematic to corporate, pop to electronic, restrained acoustic to trailer-grade hybrid. Whatever your spot calls for, the library has it.
- 04
We Can Help
We can assist you in finding just the right music to tell your story — in your way.
Proof
GMP by the numbers — for advertising
- in production music
- Since 1986in production music
- broadcast-cleared tracks
- 60Kbroadcast-cleared tracks
- cleared for TV, digital, OOH
- Platformcleared for TV, digital, OOH
- standard license covers nearly every use
- Onestandard license covers nearly every use
Genres for advertising
Five working genres for the kinds of campaigns that move budget.
Most advertising music lands in one of these lanes. Each cross-links to the full genre catalog — or tell us about your project and we will help you find the music you need.
Cinematic
Emotional weight for brand spots, product launches, and anthem-scale campaigns.
Browse Cinematic
Corporate
Polished, optimistic underscore for B2B, financial, and service-brand spots.
Browse Corporate
Electronic
Modern, tech-forward identities for SaaS, retail, and digital-native brand work.
Browse Electronic
Pop
Upbeat, hooky, performance-cleared cues for retail, lifestyle, and consumer goods.
Browse Pop
Acoustic
Warm, intimate, brand-defining tracks for category leaders and challenger brands.
Browse Acoustic
Advertising, by project
Pages built for the specific advertising cue your campaign needs.
FAQ for advertising teams
Common questions before the license clears.
Yes. Every track is master and publishing cleared at the source, which is the standard TV networks, streamers, and platform ad systems require. The license covers the campaign scope — broadcast, digital, OOH, in-store — written in one paper.
Yes. We license to the campaign, not the asset. The sixty, the thirty, the fifteen, the six, the vertical, the square, the ultrawide OOH — all covered under one license. Add a cutdown after the fact and it ships under the same paper.
Yes. Extensions, market expansions, and term renewals are routine — your specialist writes the rights extension directly with the broader scope. No renegotiation through third-party administrators.
Yes. Master and publishing rights are clean and registered, so platform Content ID systems read our tracks as cleared. When a routine fingerprint match does appear on a platform, it resolves to your license through the platform's claim-resolution flow — often in seconds.
GMP is a licensed production music library. Every track comes with clear documentation and chain of title, the paperwork that festival programmers, studio legal teams, and streaming rights teams accept. One standard license covers nearly every use, so licensing stays clean and simple.
About licensing music for advertising
Licensing music for advertising, end to end.
Advertising music sits at the intersection of two non-negotiable pressures: the creative has to feel right, and the rights have to be airtight. A spot that lands on broadcast, runs as pre-roll across platforms, gets cut down for social, and ends up on an OOH activation in three markets has to clear every one of those uses before the first dollar of media spend lands. The wrong music library promises to solve creative and quietly creates a rights problem that surfaces six weeks after the campaign goes live. GMP Music exists to make sure that doesn't happen.
The catalog is sixty thousand tracks across every genre, mood, and tempo an advertising campaign might call for — cinematic anthems for brand films, polished corporate underscore for B2B and financial spots, tech-forward electronic cues for SaaS and retail digital, upbeat pop for consumer goods, and warm acoustic identities for the category leaders and challenger brands rebuilding their sound. Every track is master and publishing cleared at the source, which means the spot ships broadcast-safe, platform-safe, and ready for whatever cutdowns the agency builds after the master delivers.
Music licensing is built around how modern campaigns actually run. The license is written to the campaign scope — broadcast, digital, OOH, in-store, branded content — rather than re-quoted for each asset. Cutdowns, resizes, and platform variants ship under the same paper. Extensions, market expansions, and term renewals are handled directly by the specialist who wrote the original license, with the rights extension written to the new scope rather than renegotiated through third-party administrators.
GMP is a licensed production music library. Every track comes with clear documentation and chain of title — the paperwork platforms, legal teams, and rights reviews accept. One standard license covers nearly every use, so licensing stays clean and simple, and the rights are settled before the work grows.
Related
Adjacent pages worth a read.
Music for Commercials
The flagship spot-level page — TV, streaming, and broadcast-cleared sync for individual commercials.
Read
Music for Ad Agencies
Agency-side workflow page — blanket licensing, multi-client use, and pitch-deck-to-final-spot rights.
Read
Music for Corporate Videos
Sister page for branded content, internal communications, and brand-program scoring.
Read
Music for Video Production
Production-house workflow page — per-project licensing, slate blanket terms, and repeat-client efficiency.
Read
Your campaign's track is already in the library