For Agencies, Brands & Production Studios
Music for commercials and TV ads. Cleared and ready for broadcast.
Sixty thousand broadcast-ready tracks — master and publishing cleared at the source — used by the world's most recognizable agencies, studios, and brands to license music for national spots, brand films, and integrated launches for nearly four decades.
Music licensed by the brands and networks running the spots.
How licensing works
Three steps. Clean, clear and simple.
- Step —01
Browse
Search the catalog by style, mood, use, instrumentation, tempo and duration or use Jessica, our AI music supervisor for assistance. Preview the results in seconds.
- Step —02
License
Direct purchase and download include nearly all licensing you will need, with the exception being in-theatre film release. Subscription-based licensing is covered by an annual blanket license.
- Step —03
Use
After payment is received for direct purchase or subscription purchase, you will have the appropriate licensing documentation in hand. You are clear to sync the music with your production.
How the library works for you
Nearly every title, ready for the scene.
Nearly every title in the catalog works the same way, built so the version you need already exists.
- 01
The full theme, plus alternates
Each title includes a theme version with all the instrumentation, and usually alternate versions with less instrumentation for quieter moments in the scene.
- 02
Broadcast lengths, included
Most titles include edits at common broadcast lengths of 60, 30, 15, and stingers, plus versions separated by sections or parts.
- 03
One standard license
The standard license covers nearly every use. The only exception is theatrical release, which requires an additional license. Contact us with a request for quote and we will respond quickly with a license that meets your requirements.
What every license includes
Built for the part of the spot the audience never thinks about.
- 01
Cleared for Broadcast
Every track is master and publishing cleared at the source. Standards-and-practices departments at the major networks accept our delivery package as-is — no third-party rights chase, no last-minute discovery on the dub stage.
- 02
One-Stop Music Licensing
Standard licenses are self-serve in the app and cover nearly every use. Theatrical release requires an additional license — contact us with a request for quote and we will respond quickly.
- 03
Direct Line to a Human
Every license routes to a real specialist. No queue, no ticket number, no AI-routed first response. The same person who quotes your spot is on the line when standards calls at 5pm on a Friday.
Proof
GMP by the numbers — for commercials
- agency partnerships since 1986
- 40 yragency partnerships since 1986
- tracks cleared for commercial use
- 60Ktracks cleared for commercial use
- genres & moods for brand work
- 120+genres & moods for brand work
- standard license covers nearly every use
- Onestandard license covers nearly every use
What's in the catalog
A deep cataloged library, filtered for commercial work.
The GMP catalog is organized by the same facets agency music teams search by. Below is a curated subset of what's relevant to commercials and TV ads — the full taxonomy is in the app.
Style
49 in catalogMusic styles in the catalog most often pulled for commercial work.
Mood
44 in catalogEmotional tones the spot wants to land in the first three seconds.
49 styles · 44 moods · 100+ use tags · 100+ instruments and ensembles · 6 tempo bands — every cue tagged the way agency music teams search.
Genres for commercial work
Working genres for the spots agencies actually ship.
Most commercial projects land in one of these genre lanes. Each one cross-links to the full library page for the genre — search the catalog online, or tell us about your project and we will help you find the music you need.
Cinematic
Score-leaning beds for emotional anchor spots, brand films, and launch campaigns.
Browse Cinematic
Corporate
Modern, optimistic, on-brand. The workhorse genre for product, fintech, and B2B spots.
Browse Corporate
Electronic
Sleek, contemporary, brand-forward. Tech, fintech, automotive, fashion.
Browse Electronic
Where the library shows up
What kind of commercial work the catalog gets licensed for.
Most production music libraries are vague about what they're for. We aren't. These are the formats GMP music shows up in every week, licensed and cleared the way each one needs.
National Broadcast Spots
30 and 60-second commercials for network and prime-time broadcast. Term, territory, and in-perpetuity options. Standards-ready delivery.
Integrated Brand Campaigns
Multi-asset campaigns where the same hero cue runs across broadcast, digital, social, OOH, and event. One license, every channel covered.
Brand Films & Mini-Documentaries
Long-form (2–10 minute) editorial brand storytelling — manufacturer histories, founder portraits, anniversary films.
Digital Pre-Roll & Mid-Roll
15 and 30-second cut-downs for YouTube, Hulu, connected-TV, and platform ads. Pre-cut to standard digital lengths.
Out-of-Home & Cinema
Cinema-room and lobby-format spots, suited to the larger sonic envelope of a theatrical mix.
Sponsorship & Title Cards
10 and 15-second sponsorship beds, opens, and bumpers — branded segments inside sports, news, and tentpole programming.
Holiday & Seasonal Campaigns
Q4 retail, automotive year-end, holiday programming. Cleared and ready by tabletop.
Commercials, by project
Pages built for the specific commercial cue your spot needs.
Upbeat Music for Commercials
Pop, indie-pop, light electronic — for cheerful brand spots and consumer launches.
Read more
Classical Music for Commercials
Public-domain repertoire and chamber arrangements — for luxury, prestige, and heritage brand work.
Read more
Good Music for Commercials
What makes commercial music actually work — the GMP curation philosophy applied to the work.
Read more
Music for Car Commercials
Automotive marketing scoring — trucks, luxury sedans, EVs, SUVs each have their own cue.
Read more
Background Music for Commercials
Underscore that sits cleanly under voiceover — the bed, not the foreground cue.
Read more
FAQ for agencies and brands
Common questions before licensing a spot.
Find a track in the catalog, choose the license tier that matches the scope of your campaign — broadcast, digital, theatrical, term, territory — and purchase the license in-app. For national broadcast spots or anything outside the standard tiers, our team handles the clearance directly so the rights paperwork is clean before the spot airs.
Pricing scales by scope. Digital-only campaigns start lower than broadcast; broadcast scales by territory and term; national 13-week broadcast and in-perpetuity licenses are priced individually. Your specialist will give you a written quote for the exact scope of your campaign.
Yes. Every track in the catalog is master and publishing cleared at the source. There is no third-party rights chase. Standards-and-practices departments at the major networks — CBS, NBC, ABC, Discovery, the streamers — accept our delivery package as-is.
Yes. Exclusivity is a standard licensing tier — we lock the track out of the catalog for the term and territory of your campaign so it does not appear in a competitor's spot. Pricing scales with the scope of the lockout.
The catalog spans roughly sixty thousand tracks across every major genre, mood, and use, and grows weekly. If your first search comes up short, tell us about your project and we'll help you find the music you need.
Yes. Vertical-specific selections — automotive, technology, fintech, fashion, food and beverage, healthcare, retail — are curated in the catalog and grow as the library does. Tell your specialist the vertical and you'll have a curated shortlist within 24 hours.
GMP is a licensed production music library. Every track comes with clear documentation and chain of title, the paperwork that festival programmers, studio legal teams, and streaming rights teams accept. One standard license covers nearly every use, so licensing stays clean and simple.
Standard license tiers clear in minutes via the app. Broader or exclusive licenses — including national broadcast in-perpetuity — typically clear in 24 to 72 hours, depending on scope. Same-day clearance for urgent broadcast windows is routine when the spot warrants it.
About licensing music for commercials
Licensing music for commercials, end to end.
Licensing music for commercials is one of the most rights-sensitive music decisions in the business. A national TV ad runs in a defined territory, on a defined term, against defined broadcast standards — and the track you pick has to clear all of it, before air. GMP Music exists to make that part of the job invisible. We have been clearing music for commercials, TV ads, integrated brand campaigns, and digital pre-roll for nearly four decades. Every track in the library is master and publishing cleared at the source, and every license is written to match the scope of your campaign.
The catalog is sixty thousand tracks deep across every genre, mood, and tempo a project might call for — cinematic anchor cues for emotional brand films, upbeat corporate and indie-pop builds for product launches, sleek electronic textures for tech and automotive, restrained acoustic and Americana for lifestyle work, and the orchestral cinema beds and trailer-grade hybrid builds that anchor the biggest launch spots. Filter by mood, instrumentation, tempo, or use case — or tell us about your project and we'll help you find the music you need.
Music licensing is built into the platform. Standard licenses are self-serve: find the track, confirm the license, and download the cleared masters. One standard license covers nearly every use, including national broadcast, streaming, and social. The only exception is theatrical release, which requires an additional license — contact us with a request for quote and we will respond quickly with a license that meets your requirements.
GMP is a licensed production music library. Every track comes with clear documentation and chain of title — the paperwork platforms, legal teams, and rights reviews accept. One standard license covers nearly every use, so licensing stays clean and simple, and the rights are settled before the work grows.
Related
Adjacent pages worth a read.
How to License Music for a Commercial
Scope, term, territory, broadcast — what to ask before you commit a track to a national campaign.
Read
Music for Advertising
The umbrella page above commercials — digital, OOH, integrated, and brand-platform work.
Read
Music for Ad Agencies
How GMP works with agency-side music teams across pitch, production, and clearance.
Read
Music for Film & TV
Sister page for the long-form editorial work agency teams sometimes need.
Read
Music for Trailers
Trailer-grade builds, epic and dramatic cues, and cross-pages by trailer sub-genre.
Read
Your spot is closer than you think