creative editor scoring a big-budget Super Bowl commercial in a color-lit edit bay

Seasonal · Super Bowl

Super Bowl production music. The sound of the year's biggest ad stage.

Instrumental Super Bowl music for national brand commercials, broadcast promos, and watch-party campaigns. From bombastic Super Bowl theme music to a confident hip-hop strut, the sound of the Big Game's biggest ad break is already in the library.

Super Bowl at a glance

The Big Game
Early February
Campaigns air
Late January through kickoff
Start your music search
Fall, when national ad slots are booked
The soundEpicCinematicPlayfulSwaggeringBold

Networks and brands that license our music.

  • Disney
  • HBO
  • Netflix
  • ABC
  • CBS
  • ESPN
  • Paramount
  • Fox
  • Lionsgate
  • Marvel

How licensing works

Three steps. Clean, clear and simple.

  1. Step —01

    Browse

    Search the catalog by style, mood, use, instrumentation, tempo and duration or use Jessica, our AI music supervisor for assistance. Preview the results in seconds.

  2. Step —02

    License

    Direct purchase and download include nearly all licensing you will need, with the exception being in-theatre film release. Subscription-based licensing is covered by an annual blanket license.

  3. Step —03

    Use

    After payment is received for direct purchase or subscription purchase, you will have the appropriate licensing documentation in hand. You are clear to sync the music with your production.

How the library works for you

Nearly every title, ready for the scene.

Nearly every title in the catalog works the same way, built so the version you need already exists.

  • 01

    The full theme, plus alternates

    Each title includes a theme version with all the instrumentation, and usually alternate versions with less instrumentation for quieter moments in the scene.

  • 02

    Broadcast lengths, included

    Most titles include edits at common broadcast lengths of 60, 30, 15, and stingers, plus versions separated by sections or parts.

  • 03

    One standard license

    The standard license covers nearly every use. The only exception is theatrical release, which requires an additional license. Contact us with a request for quote and we will respond quickly with a license that meets your requirements.

The Super Bowl production calendar

The biggest ad break of the year gets planned months in advance.

National ad buyers lock their plans long before kickoff. Here is how the run-up to game day usually unfolds, and where music fits at each stage.

  1. Fall

    Ad slots get locked

    Brands and agencies buy national commercial slots months ahead of the game. A good time to start narrowing down the sound of the campaign.

  2. Early January

    Search the catalog

    Search by style, mood, use, tempo, and duration, or ask Jessica, our AI music supervisor, for help. Preview the results in seconds.

  3. Mid to late January

    License and edit

    Most titles include edits at 60, 30, 15, and stingers, so one track can cover the national spot, the teaser cutdown, and every shorter version.

  4. Game week into early February

    Teasers, kickoff, and the recap

    Teaser drops build buzz in the days before the game, the full spots run on game day, and recap and reaction content follows on social.

Where Super Bowl music shows up

From the national spot to the watch party down the street.

Super Bowl music covers the country's biggest ad stage, the programming built around it, and the parties happening while it airs.

  • National Brand Commercials

    Big-budget spots built for the most-watched commercial break of the year, where a few seconds of music set the tone before the first line of dialogue.

  • Pregame & Broadcast Promos

    Pregame coverage, matchup previews, and network promos for programming that airs in the hours around kickoff.

  • Watch Party & Local Promotions

    Sports bar, restaurant, and retail promotions built around game day, plus local station coverage leading into the broadcast.

  • Teaser Drops & Social Recaps

    Early teaser releases that build buzz before game day, plus social content and recap video that keeps running after the final whistle.

FAQ for Super Bowl music

Common questions

It depends on the story the brand wants to tell in thirty seconds. Some spots call for a bombastic epic build or cinematic storytelling with real scale. Others want confident hip-hop swagger or a feel-good comedic cue that lands the punchline. The GMP catalog covers the full range, so the sound can match whatever the creative calls for.

Yes. The same catalog that covers national brand spots also covers pregame coverage, matchup previews, and network promos for programming that airs around the game.

Since national ad slots are typically bought months ahead of the game, many agencies and brands plan their campaign's sound in the fall. The catalog is online, so you can search and preview whenever your production is ready, from the first teaser to the final cut.

Yes. The standard license covers almost everything, including national and local broadcast, streaming, social, and event video. The only exception is theatrical release, which requires an additional license. Contact us with a request for quote and we will respond quickly with a license that meets your requirements.

Nearly all of our titles have a few things in common: a theme version with full instrumentation, alternate versions with less instrumentation, edits at common broadcast lengths of 60, 30, 15, and stingers, and versions separated by sections or parts.

About Super Bowl production music

The sound of the year's biggest ad stage.

The Super Bowl commercial break has become its own cultural event, and the music has to match the stakes. Producers searching for Super Bowl theme music are usually looking for something bold enough to hold its own against a room full of decade-defining ads: a full-orchestra hit, a driving rock build, or a hip-hop beat with real swagger. GMP Music licenses Super Bowl production music across that range, produced and recorded by accomplished composers in recording studios specifically for GMP Music.

Producers use it as big game music for national brand commercials, Super Bowl commercial music for teaser drops released ahead of kickoff, broadcast promo music for pregame coverage and network programming that airs around the game, and watch-party music for local station coverage and sports bar promotions. Nearly all of our titles have a few things in common: a theme version with full instrumentation, alternate versions with less instrumentation, edits at common broadcast lengths of 60, 30, 15, and stingers, and versions separated by sections or parts.

Licensing is clean and simple. The standard license covers almost everything, so the same track can run across a national commercial, a local promo, and the social content that follows it. The only exception is theatrical release, which requires an additional license. Every license includes master and publishing rights for the GMP-owned catalog, with clear documentation for your production.

Whether the campaign needs a massive orchestral build, a confident hip-hop strut, or a comedic cue that lands the punchline, we are eager to assist you in your music search, to find just the right track that will represent your brand and vision for your media project.

Ready to license

Find the Super Bowl music your campaign needs.